I don't mean to go all "woo woo" on you, but you already have a personal online brand. Don't believe me? Bring up your favorite browser and type your name in quotation marks ("Firstname Lastname"), and do a quick search. Try it again with your middle initial added. Did something come up? THAT's it! It's your personal brand! From http://tentblogger.com/blog-brand/ Do you like what you see? If not, or even if you do, please, in this joyful holiday season, take some time to give yourself the priceless gift of strategic personal brand management. Here are three personas to consider as you do it: The Shadow: let's say you're a very private person, and you would like to minimize your online brand altogether. Take some basic defensive measures. If you participate in any online social media, learn how to use the privacy settings for each site you use, and set them to maximum. You can set up Twitter, Facebook, an...
Non-zealot reflections on real life agile leadership, management and analysis practices.